RTM - Global Marketing Project Manager
2650 Hvidovre, DK Bordon, GB, GU35 9GQ Boulogne Billancourt, FR, 92100 Essen, NW, DE, 45145 Helmond, NL, 5705 CL
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. With a blend of in-house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.
As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Discover how our people, games, and sustainability initiatives are making an impact and shaping the future of tabletop gaming.
Join us in finding your seat at our game table!
Job Summary
As RTM Global Marketing Project Manager, you will play a pivotal role in building and driving the long-term success of Asmodee’s strategic game ranges. In close collaboration with the RTM Strategic Marketing Director, you will lead the lifecycle management, marketing activation, and brand positioning of key IPs within our global portfolio. Your mission is to ensure our best-performing games thrive across markets and channels, in alignment with commercial and studio strategies. This is a highly cross-functional role that blends strategic thinking, creative brand development, and operational excellence.
What does this role Involve
Brand Strategy & Lifecycle Management
- Define the brand vision, positioning, and roadmap for key IPs.
- Lead full product lifecycle management: launch, growth, relaunch, or phase-out planning.
- Monitor brand performance and consumer KPIs to make data-driven decisions.
- Contribute to business cases and P&Ls, supporting sustainable growth across global markets.
Marketing & Campaign Activation
- In collaboration with the Studios and the DUs, co-build and roll out global 360° marketing plans across multiple channels
- BtoB : retail messaging, e-commerce, mass market
- BtoC: traditional media, trade, digital, influencer, event
- Collaborate with creative and studio teams to develop impactful marketing assets
- Support DUs in tailoring campaign activations while maintaining brand consistency
Cross-functional Project Management
- Be the main Central point of contact for internal stakeholders: studios, sales, publishing manager, marketing, finance, and creative teams...
- Lead transversal RTM brand initiatives, ensuring alignment across functions and timelines
- Track execution and performance of marketing programs with key DUs
- Share best practices, insights, and activation results across regions
Strategic Support to RTM Director
- Assist the Marketing RTM Director with cross-brand tools and team rituals.
- May take full ownership of select international markets, depending on profile and growth trajectory.
What are we looking for
- 5+ years’ experience as a Brand Manager, preferably in Toys, Boardgames or Entertainment.
- Proven track record in strategic brand planning and product lifecycle management
- Strong business analytical mindset (NPD, KPIs, ROI)
- Excellent project management and cross-functional coordination skills.
- Autonomous, collaborative, and consumer-obsessed mindset.
- Fully fluent in English
- Passion for the board game industry is essential but not crucial.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.