Data & Insight Lead
Bordon, GB, GU35 9GQ
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. With a blend of in-house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.
As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Discover how our people, games, and sustainability initiatives are making an impact and shaping the future of tabletop gaming.
Join us in finding your seat at our game table!
Job Summary
This role will be focussed on developing the data & analytics strategy to drive marketing effectiveness and business growth. The individual will act as a consultant to the leadership and senior management teams around data, market research, KPIs and measurement.
The individual will lead market research around consumer and customer insights to ensure that our commercial initiatives are tailored to delivering business growth in the UK market.
Please note, this role is a fixed term maternity cover contract for approx. 12 months, with a preferred start date of 1 September 2026.
What does this role Involve
Key Accountabilities
• Ensure the interests of consumers, customers and the business are understood and represented through fair, insight-driven analysis.
• Lead complex data analysis to support strategic decision making and service improvement.
• Set direction of data & insights approach and deliver on-time & on-budget.
• Foster a culture of data-driven decision making and continuous improvement
• Act as a trusted advisor, bringing deep subject matter expertise, staying current with best practices, and supporting complex delivery planning.
• Develop measurement methodology to ensure our marketing efforts map back to concrete business results which deliver the strategy. As examples, this includes attribution and ROI measurement of marketing activities.
• Enable informed, strategic decision-making with timely and relevant insights.
• Translate ambiguous business problems into structured analytical approaches and actionable insight.
• Support business growth by driving customer and colleague understanding through analysis of behaviours, touchpoints, and journeys.
• Champion best approaches for use of AI in market research, data analysis and reporting; bringing in practices from the wider market research industry.
Key Responsibilities
• Deliver actionable insight across performance, trends and key metrics across the industry to highlight growth opportunities, support decision‑making and reduce risk.
• Design KPI frameworks, performance scorecards, and benefits‑realisation measures to track and communicate marketing investment impact.
• Architect high‑quality datasets, dashboards, and visualisation standards aligned to business needs.
• Work collaboratively with commercial teams to understand their information needs and provide tailored insights; encouraging the use of tools such as AI bots to encourage deeper strategic thinking in situation analysis.
• Construct research & testing frameworks to steer commercial decisions; through in-house and agency execution. Covering survey-writing, qualitative interviews, focus groups, and other relevant research practices.
• Any other reasonable requests as asked by the line manager or Marketing Director.
What are we looking for
Essential
• Strong expertise in Power BI (including DAX) and dashboard design best practice – 5+ years’ experience.
• Excellent working knowledge of MS Office, including advanced Excel skills.
• Experience working with large datasets and analytical tools.
• Comfortable operating in a developing data environment, able to work effectively with evolving data and varying levels of data maturity while helping shape more robust, scalable solutions.
• Experience & desire to work with a good level of autonomy.
• Experience working with external agencies.
• Highly organised and excellent attention to detail.
• Flexible to travel in UK if required.
• Previous experience in a data analytics or data-focused marketing position including insight generation.
• Proven ability to own end-to-end analytical workflows, from data extraction to insight delivery.
• Strong problem-solving and analytical mindset with the ability to interpret quantitative and qualitative data, ideally with experience with marketing data
• Ability to communicate complex analysis clearly to non-technical audiences and senior stakeholders.
• Optimistic and solutions-focused in the face of ambiguity, good analytical questioning mind with a focus on continual improvement vs perfection and problem solving.
Desirable
• Degree/Qualification in Marketing or related field.
Why join asmodee?
We offer an opportunity to learn and develop in a growing company working with wonderful people and products. In addition to a competitive salary, you will receive a great benefits package including 24 days holiday, rising with service (+ bank holidays), a day off to take for your birthday or as a wellbeing day, private medical insurance and staff discount on all our products! We offer a hybrid working environment in some of our roles, offering flexibility to balance work and life.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.