Senior Brand & PR Executive
Bordon, GB, GU35 9GQ
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. With a blend of in-house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.
As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Discover how our people, games, and sustainability initiatives are making an impact and shaping the future of tabletop gaming.
Join us in finding your seat at our game table!
Job Summary
Responsible for driving brand growth through the development and delivery of integrated PR and marketing plans. This role oversees flagship portfolios and specialist categories ensuring asmodee maintains a market-leading presence.
What does this role Involve
Key Accountabilities:
• Overall performance and growth of assigned brand portfolios.
• Supporting the creation of brand strategies and tactics for selected IPs.
• Effective execution of end-to-end marketing campaigns.
• Management and delivery of agency KPIs to ensure maximum ROI.
• Implement specialist category plans to align with broader business goals.
Key Responsibilities:
• Day-to-day management of the PR agency (Stripe), ensuring high-quality output and coverage.
• Development and execution of 360-degree marketing for selected IPs.
• Lead brand management initiatives for flagship titles and specialist hobby categories.
• Support and coordinate PR-led experiential marketing activations to increase brand engagement.
• Collaborate with internal, Group and Studio teams to ensure brand consistency across all touchpoints.
• Provide support and backup for the events team.
• Attend events and external meetings as appropriate.
What are we looking for
• Degree in Marketing or related field (Desirable).
• 3-5 years of experience in a Marketing or Brand Management role.
• Proven track record in managing PR agencies and integrated campaigns.
• Experience in managing diverse portfolios, preferably within the games or hobby industry.
• Strong understanding of 360 marketing principles and experiential execution.
• Excellent communication skills and the ability to manage multiple stakeholders
• Flexibility to travel in the UK and abroad as required.
• High level of initiative and a self-starter mindset.
• Strong desire to learn and adapt in a fast-paced environment.
• A collaborative team player who thrives in a creative atmosphere.
• Professional demeanour with a passion for asmodee brands.
Why join asmodee?
We offer an opportunity to learn and develop in a growing company working with wonderful people and products. In addition to a competitive salary, you will receive a great benefits package including 24 days holiday, rising with service (+ bank holidays), a day off to take for your birthday or as a wellbeing day, private medical insurance and staff discount on all our products! We offer a hybrid working environment in some of our roles, offering flexibility to balance work and life.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.