Brand Marketing Specialist
US
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. With a blend of in-house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.
As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Discover how our people, games, and sustainability initiatives are making an impact and shaping the future of tabletop gaming.
Join us in finding your seat at our game table!
Job Summary
The Brand Marketing Specialist is an individual contributor within the Studio Big marketing team who champions our three studio imprint brands – Z-Man, Office Dog, and Unexpected Games. They work closely with marketing and studio leadership to craft and execute strategies that align the heart of our studios with the overarching asmodee brand across live events, trade marketing materials, digital advertising, and strategic partnerships.
What will your role involve
- Drive and maintain brand consistency across all marketing channels, including in-person events
- Stay up to date with industry trends and customer movement to advise on brand and product positioning
- Work closely with marketing leadership to develop marketing briefs for product launches, events, and brand campaigns
- Work closely with the content marketing specialist to craft, execute, and report on meaningful social campaigns
- Create impactful digital advertising campaigns according to studio goals
- Support marketing graphic design needs including managing external graphic design vendors to complete brand-centered projects
- Maintain the functionality and visuals of studio websites
- Collaborate with creative design team to advise on product graphic design and print branding
- Creating brand guidelines and style guide documents outlining visual direction for sublicensing games to external partners
- Manage multiple, often competing, projects simultaneously and complete them within their scheduled timelines
- Champion licensor and franchise brand requirements for licensed products
- Support the general marketing department needs, as assigned by management
- Travel to up to six conventions and in-person events annually, including internationally
What do you bring
Position Skills & Qualifications
- Master-level understanding of graphic design principles for both digital and print
- Proficiency in Adobe Creative Cloud, Microsoft apps, and Wordpress required
- Strong understanding consumer behaviour analysis
- Exceptional verbal and written communication skills
- Ability to take direction and collaborate effectively with teams and individuals
- Ability to prioritze tasks and meet deadlines while working independently
- Detail oriented with strong organizational skills
- Maintain a valid passport for international travel
- Enthusiasm for tabletop games and the community around them
Education/Experience
- Bachelor’s Degree in Marketing, Communications, Business Administration, Graphic Design, or related field
- 5+ years experience championing brands, brand building, or marketing products in the enertainment industry
- Demonstrated experience crafting experiential activations at trade shows, conventions, or faires
Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper. We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you!
Why join us
- 22 Days of PTO Annually
- 12 Paid Holidays
- Medical, Dental, Vision & Life Insurance
- Competitive 401K Match
- Paid Parental Leave
- Fertility & Family Building Benefits
- Legal & Identity Theft Support
- 2 Paid Volunteer Days Off
- Flexible & Hybrid Schedules
- Extensive Game Discounts
- $250 Annually in Game Bucks
- Career Growth & Development
- Mental Health Programs
- Virtual Healthcare Options
- Employee Assistance Program
- Employee Referral Program
At asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below.
Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $70,000-$80,000.
Our Commitment:
asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.
We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.