Marketing & Sponsoring Manager (m/w/d)

Job Summary

Are you ready to work with top international brands? Do you bring initiative, creativity and a positive energy that carries others along? If you also have a passion for games and accessories and are passionate about strategic marketing, brand management and gaming culture - then we are looking for you!

You don't just think out of the box – you design the whole packaging? Then apply to our Marketing & Sponsoring Manager (m/f/d) at Gamegenic full-time in Essen.

What does this role Involve

• In line with brand priorities, the Marketing and Sponsorship Manager identifies, evaluates, and recommends content creators, ensuring that the right channels and people represent MAGIC – The Gathering
• Developing a MAGIC – The Gathering Community that is inclusive, diverse and collaborative
• Ensuring that strong, long-term relationships are built and maintained with key content creators and influencer agencies
• Actively lead program management for content creator initiatives, as well as support and coordinate integrated campaign execution in alignment with all stakeholders involved
• Development of innovative and creative ideas, e.g. for storytelling campaigns that promote interaction with the community and content creators
• Drafting and negotiation of influencer contracts, taking into account all business and legal aspects
• Initiative, proactively address issues with the visibility and sensitivity needed to maintain trust and brand integrity
• Reporting KPIs and ensuring continuous improvement of the creator program based on data-driven insights.
• Continuously ensure the quality of content for all initiatives undertaken.

What are we looking for

• Experience in influencer marketing, creator partnerships and brand ambassador management and a proven track record
• Several years of experience in planning and executing creator-focused events
• Expertise on the popular platforms – Twitch, YouTube, Instagram, TikTok, etc. and knowledge of the current trends and regulations in influencer marketing
• In-depth knowledge of legal aspects and compliance issues in connection with cooperation and contractual drafting in the field of influencer marketing
• Strong strategic thinking, complemented by a great deal of creativity
• Strong communication and negotiation skills, including very good written and spoken German and English skills
• The ability to evaluate creators for authenticity, brand alignment, and audience engagement – and make data-driven recommendations with confidence.
• Excellent organizational skills coupled with the ability to prioritize, especially with a strong focus on time, cost and quality
• Ability to collaborate cross-functionally, e.g. with brand, product and communication teams
• In-depth expertise on the common platforms – Twitch, YouTube, Instagram, TikTok, etc. and knowledge of the current trends and regulations in influencer marketing

Why join us

• You will play a key role in an international company with a lot of creative freedom in a motivated, creative team with real gaming DNA
• You have the chance to help shape a strong brand and make it visible
• What counts for us is team spirit: We work closely together and inspire each other – every day anew
• Variety guaranteed: Look forward to a diverse field of tasks with plenty of room for creative ideas and your own impulses
• You are the center of attention – really! We develop our benefits together with you, individually
• There are employee discounts, regular community and team events, game nights, development opportunities
• Trust and transparency are not buzzwords for us, but the basis of our cooperation
• You want real exchange instead of constant video calls? With us, you work directly at the location – live and in person. You can coordinate directly and advance ideas together
• We offer flexibility by choosing to work remotely 1 day a week (Mondays or Fridays)
• Fancy an environment that moves? Then join our motivated team and create a creative, dynamic working environment with us!