Consumer Marketing Manager

Job Summary

The Consumer Marketing Manager will oversee asmodee’s US consumer-facing traditional, digital, and social media marketing efforts. This role executes impactful go-to-market plans for partner(s) and asmodee’s team that invigorates new and existing consumer interest in asmodee’s line. You will develop and execute the U.S. mass market consumer marketing strategy, own social networks, and curate content (images, video, written) to reach asmodee’s key target customers. 
  
Working with the Director of Commercial Marketing, you will develop and support an omnichannel marketing strategy that combines digital marketing with paid search, e-retail, and owned website content to build brand recognition and drive retail sales, using web analytic tools to track campaign progress. This role also supervises the Digital Marketing Specialist, guiding their work and ensuring alignment with overall marketing strategies. 

What will your role involve

• Create and manage advertising campaigns or their execution by external partners to support marketing initiatives around our top brands 
• Oversee the creation and management of 45% of the entire US marketing budget, with a large focus on ecommerce spending 
• Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations 
• Convey the consumer marketing plans to all stakeholders (sales, studios, marketing managers). Receive feedback and adapt plans according to needs 
• Detail specific goals for return on investment for each advertising campaign (ROAS, acquisition cost, conversion rates, ACOS) 
• Collaborate with external agencies to ensure best-in-class monthly and quarterly reporting 
• Develop reporting standards and metrics to communicate performance, including but not limited to conversions, ROI, acquisition costs, and market share 
• Develop and manage an ongoing social content calendar for all relevant social media channels, inclusive of social strategy, sharing out KPIs, and co-owning for total marketing editorial calendar 
• Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms 
• Maintain a deep understanding of the brand's identity and target positioning with core audiences. Be a steward for asmodee brands; ensure brand voice and personality come through in all digital marketing programs 
• Drive customer/consumer strategy and creative for key brands within the asmodee portfolio 
• In strong collaboration with marketing, vendor relations, and sales planning teams with the goal to elevate consumer solutions and capabilities and leverage key insights to drive sales and share 
• As the lead for U.S. consumer media, coordinate with global (corporate) marketing to localize shared campaigns and advise on ways to deliver on global brand priorities 
• Manage a Digital Marketing Specialist, with a focus on growing our online presence, building out and executing our social strategy across influencers, paid, and organic 
• Explore, create, and lead task force teams for new marketing initiatives such as influencer marketing, paid social, new social channels, and TikTok Shop 
• Present at bi-yearly mass buyer meetings as the marketing representative 
• Occasional travel required for trade shows and meetings – 5% of time

What do you bring

Position Skills & Qualifications 

• Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment 
• Strong knowledge of digital content best practices and content specifications in Facebook, Instagram, Twitch, TikTok, Pinterest, and LinkedIn 
• Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders 
• Must have strong skills in planning, developing, and writing marketing content for digital media channels 
• Ability to manage multiple simultaneous projects with different deadlines 
• Must be trustworthy with highly confidential material 

Education/Experience 

• Bachelor’s degree in Marketing or related field, or equivalent experience
• 5+ years of executing digital marketing initiatives with demonstrated success in bringing exciting, forward-thinking ideas to life 
• Proven experience in highly impactful digital marketing campaigns 
• Knowledge of current SEO and PPC principles, strategies, and tactics 
• Experience with tools and analytics related to scheduling, publishing, monitoring, and evaluating content in social media and consumer-facing campaigns
•  Experience working with a wide range of creative formats, including image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs 
• Past Mass Merchandise/digital agency experience is a plus 

Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper. We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you! 

Why join us

• 22 Days of PTO Annually 
• 12 Paid Holidays 
• Medical, Dental, Vision & Life Insurance 
• Competitive 401K Match 
• Paid Parental Leave 
• 2 Paid Volunteer Days Off 
• Flexible & Hybrid Schedules 
• Extensive Game Discounts 
• $250 Annually in Game Bucks 
• Career Growth & Development 
• Mental Health Programs 
• Virtual Healthcare Options 
• Employee Assistance Program 
• Employee Referral Program 

At asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below. 

Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $110,000-$115,000.