Marketing Specialist

Job Summary

The Marketing Specialist is an individual contributor within the asmodee Social Playtype Vertical. They work closely with studio leadership to craft and execute strategies that will grow the Social brands and products into household names.

This role will shape and manage comprehensive product marketing plans, drive cross-functional collaboration between studio and distribution teams, and ensure the delivery of effective and brand-aligned marketing initiatives

This position requires strong project ownership, team leadership, and a demonstrated ability to manage marketing across multiple brands in a fast-paced, creative environment. 

What will your role involve

• Drive and maintain brand consistency across all marketing channels, analyzing engagement metrics and adjusting creative strategy as needed.
• Define and implement high-level marketing objectives and KPIs.
• Develop marketing briefs for product launches, brand campaigns, and activations.
• Craft, execute, and report on engaging social campaigns, including creation of short-form video, graphics, GIFs, images/carousels, etc.
• Develop and maintain relationships with content creators and influencers for product marketing campaigns and reviews.
• Stay up to date with trends and customer movement to advise on brand and product positioning
• Create impactful digital advertising campaigns according to studio goals.
• Support marketing graphic design needs, including managing external graphic design vendors to complete brand-centered projects.
• Facilitate internal communication of marketing initiatives across global distribution teams.
• Ensure product and marketing alignment in tone, aesthetic, and storytelling
• Maintain the functionality and visuals of the studio website.
• Advise on and develop marketing systems and processes using AI optimization
• Collaborate with developers and advise on product graphic design and print branding.
• Manage multiple, often competing, projects simultaneously and complete them within their scheduled timelines.
• Champion licensor and franchise brand requirements for licensed products and ensure compliance across all company teams.
• Support the general marketing needs, as assigned by management
• Support game development through product playtesting and feedback. <All staff requirement> 
• Work with sister studios in France and Denmark to provide ad hoc input and support for their marketing efforts in the US.
• Some domestic and international travel may be required for conventions or trade shows.

What do you bring

• Comfort creating, editing, and featuring in short-form social media video and content
• Strong understanding of graphic design principles for both digital and print
• Proficiency in Adobe Creative Cloud, Microsoft apps, and WordPress required
• Demonstrated experience in artificial intelligence use for optimizing marketing processes and analysis
• Exceptional verbal and written communication skills
• Ability to take direction and collaborate effectively with teams and individuals
• Ability to prioritize tasks and meet deadlines while working independently
• Detail oriented with strong organizational skills
• Strong understanding of consumer behavior and multi-segment marketing. 
• Ability to think both strategically and tactically, balancing long-term planning with short-term execution. 
• Experience developing tailored marketing approaches for diverse audiences. 
• Sharp attention to detail; solution-oriented approach to challenges. 
• Proven ability to collaborate across teams, including creative, product, and leadership stakeholders. 
• Strong prioritization skills and ability to work independently while managing multiple ongoing projects. 
• Experience managing eCommerce advertising, including Amazon, TikTok Shop and other emerging platforms.
• Maintain a valid passport for international travel.
• Bachelor’s Degree in marketing, communications, graphic design, or related field; equivalent experience accepted
• 5+ years professional marketing and content creation experience and track record of building brands and growing sales.
• Experience in consumer product marketing and demonstrated history of driving brand awareness and product sales.
• Experience in owned social media content creation and promotion

Why join us

• 22 Days of PTO Annually 
• 12 Paid Holidays 
• Medical, Dental, Vision & Life Insurance 
• Competitive 401K Match 
• Paid Parental Leave 
• Fertility & Family Building Benefits
• Legal & Identity Theft Support
• 2 Paid Volunteer Days Off 
• Flexible & Hybrid Schedules 
• Extensive Game Discounts 
• $250 Annually in Game Bucks 
• Career Growth & Development 
• Mental Health Programs 
• Virtual Healthcare Options 
• Employee Assistance Program 
• Employee Referral Program 

At asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below. 

Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $60,000 -$75,000.