Marketing Manager, LCG & Board Game

Job Summary

The Marketing Manager, LCG & Board will oversee and contribute to the overall marketing plans for Fantasy Flight’s LCGs and Board Games. They are responsible for managing and leading a cross-functional team in developing fun, engaging, and effective marketing plans to drive interest in the Studio’s games, events, and promotions.

What will your role involve

• Plan, develop, and write compelling, engaging content for the web, social media, advertising, and other marketing materials.
• Updates FFG website pages with news articles, image content, product information, appropriate links, contest rules, and other relevant consumer information.
• Oversee and manage the complete editorial calendar for website and social media content for designated Studio’s products.
• Develops and oversees, in collaboration with Marketing Director, execution of marketing plans for all LCG and Board product lines, spanning multiple channels, including website, livestream, produced video, print ads, social media, digital advertising and more. Work directly with key stakeholders, including Studio leadership, marketing leadership, and Asmodee marketing leads.
• Maintains a collaborative working relationship with Studio leadership, including ongoing meetings and communication, sharing plans, asset gathering, and other activities that promote successful marketing of FFG’s products.
• Develop compelling content for press releases, media kits, and other external communications materials to convey our brand messaging effectively.
• Collaborates with industry influencers regarding prerelease spoilers, previews, unboxing and other tactics to showcase FFG products. 
• Serve as a spokesperson for FFG, articulating our brand values and initiatives in interviews, conferences, and public appearances as needed.
• Collects analytics from across all digital platforms including Google Analytics and synthesizes into a future-looking strategy and in-the-moment adjustments to tactics.
• Ultimately responsible for timely delivery of content per the schedule, including approvals from licensors and internal stakeholders. Ensures all content is on strategy, on schedule, and up to a high-quality bar.
• Coordinates globally with marketing teams from other branches of Asmodee, enabling all marketing assets created by the FFG Marketing Team to be localized and released simultaneously by all sister branches.
• Crafts, directs, and produces FFG marketing presentations, including consumer-facing as well as internal-only presentations. 
• Lead the conceptualization and implementation of innovative PR campaigns to enhance brand visibility and reputation.
• Travels to multiple shows per year, assisting with the successful production of the event, fan engagement, and serving as an ambassador for the FFG brand.
• Provide leadership/motivation and convey the vision and strategies of the Marketing staff.
• Train, manage, and supervise marketing writing staff, coordinators and interns including day-to-day assignments, performance reviews, promotions, disciplinary actions (as needed), and other administrative tasks.
• Attend and participate in regular team meetings, scheduling meetings, and other department meetings as needed.
• Research and fully understand new products and product lines to develop deep marketing content for them.
• Monitor industry trends and competitor activities to inform PR strategies and maintain a competitive edge.
• All other tasks as directed by management.

What do you bring

Position Skills & Qualifications

• Must have exceptional skills planning, developing, and executing marketing materials with emphasis on creative website and social media writing.
• Some knowledge of backend website navigation.
• Must have intimate knowledge of organic content posting and advertising on social media platforms: Instagram, Facebook, Bluesky, TikTok, and X.
• Knowledge of Google advertising and analytics.  
• Ability to juggle multiple projects simultaneously with strong attention to detail.
• Must enjoy a fast-paced environment with tight deadlines and frequent high-peak times.
• Demonstrated experience leading and mentoring a staff of creative professionals.
• Strategic thinker who can see the big picture.
• Excellent collaboration and interpersonal skills.
• Ability to prioritize projects as well as delegate, assign, and manage tasks to team members.
• Must be trustworthy with highly confidential materials.
• Must be detail oriented and extremely well organized.
• Some international travel may be required.

Education/Experience

• Bachelor’s degree in Marketing, Creative Writing, or related field.
• At least five (5) years of professional marketing experience.
• At least one (1) year of team management experience preferred.
• Experience in the hobby game market preferred; not required.

Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper. We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you! 

Why join us

• 22 Days of PTO Annually 
• 12 Paid Holidays 
• Medical, Dental, Vision & Life Insurance 
• Competitive 401K Match 
• Paid Parental Leave 
• 2 Paid Volunteer Days Off 
• Flexible & Hybrid Schedules 
• Extensive Game Discounts 
• $250 Annually in Game Bucks 
• Career Growth & Development 
• Mental Health Programs 
• Virtual Healthcare Options 
• Employee Assistance Program 
• Employee Referral Program 

At Asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below. 

Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $90,000-$100,000.