Senior Marketing Manager, TCGs
Roseville, MN, US, 55113
Fantasy Flight Games (FFG) is a pioneering publisher of hobby board and card games, including trademarked Living Card Games®. Established in 1995, FFG has earned a reputation for its epic themes, immersive gameplay, and top-level components. Many of FFG’s most popular titles are based on beloved licenses such as Star Wars™, Marvel, J.R.R. Tolkien’s The Lord of the Rings, and George R.R. Martin’s A Song of Ice and Fire. In addition, FFG has its own iconic universes such as Arkham Horror Files, Terrinoth Legends, and Twilight Imperium. Throughout the course of the studio’s rich history, FFG has published games in over thirty languages and distributed to more than fifty territories. Fantasy Flight Games is a subsidiary of Paris-based Asmodee Group, a leading global publisher of tabletop games.
Job Summary
The Senior Marketing Manager, TCGs will oversee strategic marketing initiatives for trading card games (TCGs) within Fantasy Flight Games. This role works across many teams to develop innovative, engaging campaigns that resonate with TCG enthusiasts and expand the Studio’s reach. The position requires a deep understanding of the TCG industry, a passion for its culture, and a strategic mindset to ensure the Studio remains a market leader.
What will your role involve
- Develop and oversee marketing strategies tailored for TCG product lines, ensuring alignment with company objectives.
- Collaborate with senior leadership to define and execute long-term marketing goals.
- Oversee creation of engaging content for web, social media, live streams, and advertising channels.
- Maintain a dynamic editorial calendar for TCG marketing efforts.
- Lead content creation for press releases, media kits, and external communication materials.
- Partner with influencers and creators to promote pre-release spoilers, unboxing videos, and other TCG-focused content.
- Act as a spokesperson for TCG initiatives at events and in media interviews.
- Oversee the Studio’s presence at TCG events, ensuring immersive fan engagement and brand visibility.
- Collaborate with event teams to craft unique on-site experiences highlighting TCG products.
- Lead and mentor a marketing team, including writers, coordinators, and interns.
- Provide feedback, conduct performance reviews, and foster creativity and excellence.
- Work closely with TCG designers, product managers, and global marketing teams to align marketing plans.
- Coordinate licensor approvals for marketing assets.
- Utilize analytics tools to track campaign performance and optimize strategies.
- Monitor industry trends and competitor activities to inform marketing efforts.
- Collaborate with regional marketing teams to ensure localized and synchronized campaigns.
- Facilitate seamless sharing of assets and messaging globally.
What do you bring
Position Skills & Qualifications
- Experience planning and executing marketing campaigns for trading card games or similar products.
- Strong knowledge of the TCG industry and community dynamics.
- Expertise in social media and digital advertising platforms.
- Exceptional communication skills with the ability to craft engaging content and presentations.
- Demonstrated ability to lead creative teams and manage multiple projects.
- Strategic thinker with strong organizational skills.
- Familiarity with website navigation and CMS platforms is a plus.
- Experience coordinating with licensors and managing approvals for branded content.
Knowledge & Experience Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least seven (7) years of professional marketing experience, with three (3) years focused on TCGs or related industries.
- Three (3) years of team leadership experience.
- Experience in the hobby gaming or collectible market preferred.
- Willingness to travel for events and conferences.
Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper. We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you!
Why join us
- 22 Days of PTO Annually
- 12 Paid Holidays
- Medical, Dental, Vision & Life Insurance
- Competitive 401K Match
- Paid Parental Leave
- 2 Paid Volunteer Days Off
- Flexible & Hybrid Schedules
- Extensive Game Discounts
- $250 Annually in Game Bucks
- Career Growth & Development
- Mental Health Programs
- Virtual Healthcare Options
- Employee Assistance Program
- Employee Referral Program
At Asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below.
Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $100,000-$115,000.
Our Commitment
Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.
We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.
Nearest Major Market: Minneapolis